I know I reiterated last week that this was truly a bi-weekly thing…but I unintentionally lied. Apparently people like Twitter Tuesday, and I like doing them so it is a win/win for me to decide to do them every week!
On to this week, as promised I will be venturing away from glamour-filled divas. What better direction to venture than half angry/half humor-filled rapper Marshall Mathers? Everyone’s favorite Caucasian rapper recently released his first single off of his new album, which is due out November 5th.
Eminem isn’t as busy behind the keyboard of his Twitter feed. It’s not uncommon for him to go a week or so without posting something. When he does start tweeting, it is apparent there is a reason. As of recently most of his tweets have included hashtags for either Berzerk or MMLP2 (Marshall Mathers LP 2).
As for fan interaction, most of the time there’s nothing. He follows a whopping 0 people and has only 238 tweets, a relatively tiny amount. He is pretty direct about where he wants his fans to go. Included in that are plugs for things that he’s not even directly involved in.
Although most of his tweets are dedicated to constant links or hashtags and reminders to “catch” or “check out” this or that, Eminem recently tried out some fan interaction. Asking a trivia question, he rewarded the first correct answer with his new album’s cover art, before anyone else got it.
The question worked. Many people quickly responded, and he got to dole out his cover art early. But how about the rest of his tweets? Does his lack of consistency and hashtag and link heavy posting style help or harm him? According to stats it definitely isn’t hurting him. Twtrland shows that Eminem generates 56,000 retweets per 100 tweets, and he tweets 0.1 times a day. That seems like a staggering amount, and compared to some it is. But when looking at other rappers in the genre another story is told. Eminem, Drake and Lil Wayne all have between 10 and 15 million followers. Drake boasts 333,000 retweets per 100 and Lil Wayne 366,000. Eminem has more than nearly twice the amount of replies, though, at 89,013 per 100 tweets. As an additional stat, 46% of Eminem’s tweets are links, and 36% are plain tweets. Drake and Lil Wayne tweet 52% and 75% plain tweets respectively (both tweet less than 5% links).
This seems backwards to me. I would think Eminem, who puts out a lot of information and links to relevant information, would have more retweets. Drake and Lil Wayne, on the other hand, would have more replies since they tweet more plain tweets that are easier to respond to.
So Shady’s retweets are lacking on Twitter, but a lot of people are mentioning him. How does that apply in the grand scheme of things? His song-only and music videos for Berzerk don’t mind the lack of retweets. The original song has over 16 million views while the music video has over 21 million. The crazy part is the amount of comments. There are 102,000 comments on the official music video, which has only been up since the 9th of this month. As a frame of reference, Whiz Kalifa’s hit from two years ago, “Roll Up” has 97 million views, yet only has 118,000 comments. Eminem’s video is almost assured to pass that before too long.
The verdict has to be that Eminem’s use of Twitter may not be as interactive and personal as other celebrities, but in a sense it is extremely effective. People love to talk about Slim Shady, and maybe his straightforward use of promotion contributes to that. And when it comes down to it, the number of views something gets isn’t as important as the number of people that are interested enough to talk about it, right? Leave your thoughts in the comments below!
Thanks for reading.